From the Osterwalder Business Model Canvas to an Alternative Instrument - part II
door Johan Verrue maandag 14 maart 2016 om 11:40 • 2 likes

Derived deductively from the literature and inductively from a multiple case study research (11 cases) we define the business model as a system of key activities explaining (1) the value creation and appropriation by participants as well as (2) the deployment and accumulation of key resources (cf. figure above). Any...

From the Osterwalder Business Model Canvas to an Alternative Instrument: part I
door Johan Verrue maandag 14 maart 2016 om 11:44 • 1 likes

The Osterwalder business model canvas (BMC) is used by many entrepreneurs, managers, consultants and business schools. From a multiple case study research (4 cases) we have concluded that the canvas is not a valid instrument to gain in-depth and consistent insight into business models. 

Osterwalder et al. define th...

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